Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Smriti Mathur, Alok Tewari and Akanchha Singh
| Year of publication: |
2022
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|---|---|
| Authors: | Mathur, Smriti ; Tewari, Alok ; Singh, Akanchha |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 28.2022, 7, p. 725-744
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| Subject: | brand engagement | information quality | online purchase intention | perceived benefit | perceived credibility | User-generated content | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Markenimage | Brand image | Social Web | Social web | Online-Marketing | Internet marketing | Website |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2021.1936126 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013493040