Modelling a CRM Markov chain process using system dynamics
W. H. Ip; Bocheng Chen; Henry C. W. Lau, K. L. Choy and S. L. Chan
| Year of publication: |
2008
|
|---|---|
| Authors: | Ip, Wai Cheung ; Chen, Bocheng ; Lau, Henry C. W. ; Choy, K. L. ; Chen, Shao-Li |
| Published in: |
International journal of value chain management : IJVCM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1741-5357, ZDB-ID 2193393-5. - Vol. 2.2008, 4, p. 420-435
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Markov-Kette | Markov chain | System Dynamics | System dynamics | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003767409