Modelling of consumer challenges and marketing strategies during crisis
Irna Ishrat, Mohammad Hasan, Ayesha Farooq and Fateh Mohd Khan
| Year of publication: |
2023
|
|---|---|
| Authors: | Ishrat, Irna ; Hasan, Mohammad ; Farooq, Ayesha ; Khan, Fateh Mohd |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 26.2023, 4, p. 285-319
|
| Subject: | Challenges | Consumer | COVID | Crisis | Marketing strategies | TISM | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Coronavirus | Wirtschaftskrise | Economic crisis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-12-2021-0149 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338499