Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions
Savvas Papagiannidis; Eleonora Pantano; Eric W. K. See-to ; Michael Bourlakis
| Year of publication: |
2013
|
|---|---|
| Authors: | Papagiannidis, Savvas ; Pantano, Eleonora ; See-to, Eric W. K. ; Bourlakis, Michael |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 13/14, p. 1462-1492
|
| Subject: | user experience | engagement | enjoyment | satisfaction | purchase intention | virtual retail store | metaverses | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Virtuelle Realität | Virtual reality |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010230176