Modelling the effects of promotion expenditures on sales of pharmaceuticals

Jaap E. Wieringa and Peter S. H. Leeflang

Year of publication:	2013
Authors:	Wieringa, Jaap E. ; Leeflang, Peter
Published in:	Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 45.2013, 22/24, p. 3389-3399
Subject:	pharmaceutical promotion \| econometrical modelling \| advertising \| marketing \| Werbung \| Advertising \| Arzneimittel \| Pharmaceuticals \| Pharmaindustrie \| Pharmaceutical industry \| Verkaufsförderung \| Sales promotion \| Werbewirkung \| Advertising effects \| Marketing \| Theorie \| Theory

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