Modelling the impact of social media influencers on behavioural intentions of millennials : the case of tourism in rural areas in Greece
Year of publication: |
2017
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Authors: | Chatzigeorgiou, Chryssoula |
Published in: |
Journal of Tourism, Heritage & Services Marketing : JTHSM. - Thessaloniki : [Verlag nicht ermittelbar], ISSN 2529-1947, ZDB-ID 2889493-5. - Vol. 3.2017, 2, p. 25-29
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Subject: | Rural tourism marketing | social media | influencer marketing | millenials | Social Web | Social web | Griechenland | Greece | Agrotourismus | Rural tourism | Ländlicher Raum | Rural area | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Online-Marketing | Internet marketing | Urlaubsverhalten | Holiday behaviour |
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