Moderating and mediating effect of perceived experience on merchant's behavioral intention to use mobile payments services
Year of publication: |
2023
|
---|---|
Authors: | Sinha, Neena ; Singh, Nidhi |
Subject: | India | Intention | Merchants | Mobile payments | Perceived experience | TAM | Word of mouth | Elektronisches Zahlungsmittel | Electronic payment | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Indien | Mobile Business | Mobile business | Virales Marketing | Viral marketing | Bargeldloser Zahlungsverkehr | Noncash payments | Verbrauchereinstellung | Consumer attitudes | Experiment |
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