Moderating effect of price perception on factors affecting attitude towards online shopping

Subhro Sarkar, Arpita Khare

Year of publication:	June 2017
Authors:	Sarkar, Subhro ; Khare, Arpita
Published in:	Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 5.2017, 2, p. 68-80
Subject:	Value consciousness \| Technology acceptance model \| Online shopping attitude \| India \| Coupon proneness \| Online-Handel \| Online retailing \| Konsumentenverhalten \| Consumer behaviour \| Innovationsakzeptanz \| Innovation adoption \| Indien

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