Moderating effects of situational characteristics on impulse buying
Year of publication: |
2014
|
---|---|
Authors: | Chang, Hyo Jung ; Yan, Ruoh-nan ; Eckman, Molly |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 42.2014, 4, p. 298-314
|
Subject: | Apparel | Impulse bying | S-O-R model | Shopping situations | Store environment | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Bekleidung | Clothing |
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