Moderating price sensitivity of low-uncertainty daily eco-friendly products : creating benevolence trust and reducing uncertainties
Couchen Wu, Yungliang Lin, and Tai Ying Chen
| Year of publication: |
2017
|
|---|---|
| Authors: | Wu, Couchen ; Lin, Yungliang ; Chen, Tai Ying |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 16.2017, 4, p. 286-301
|
| Subject: | adoption intention | benevolence trust | eco-friendly | emotion | symbolic benefits | uncertainty | Vertrauen | Confidence | Emotion | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2017.1349558 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011820612