Moderators of the effect of viewer satisfaction on loyalty towards television channels in Harare, Zimbabwe

Charles Makanyeza, Adolf Garikai Gomwe and Olumide Olasimbo Jaiyeoba

Year of publication:	2022
Authors:	Makanyeza, Charles ; Gomwe, Adolf Garikai ; Jaiyeoba, Olumide Olasimbo
Published in:	Journal of African business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1522-9076, ZDB-ID 2112760-8. - Vol. 23.2022, 4, p. 851-868
Subject:	Antecedents of customer loyalty \| customer loyalty \| customer satisfaction \| television channels \| television viewers \| Kundenzufriedenheit \| Customer satisfaction \| Beziehungsmarketing \| Relationship marketing \| Fernsehen \| Television \| Konsumentenverhalten \| Consumer behaviour \| Simbabwe \| Zimbabwe \| Fernsehwerbung \| Television advertising \| Vertriebsweg \| Distribution channel \| Fernsehsender \| Television industry \| Kundenbindung \| Customer retention