Moderators of the self-congruity effect on consumer decision-making : a meta-analysis
Alexandra Aguirre-Rodriguez; Michael Bosnjak; M. Joseph Sirgy
| Year of publication: |
2012
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|---|---|
| Authors: | Aguirre-Rodriguez, Alexandra ; Bošnjak, Michael ; Sirgy, M. Joseph |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 8, p. 1179-1188
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| Subject: | Markentreue | Brand loyalty | Kaufentscheidung | Purchase decision | Markenimage | Brand image | Kognition | Cognition | Selbstevaluation | Self-assessment | Meta-Analyse | Meta-analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562060