Modifying Conjoint Methods to Model Managers' Reactions to Business Environmental Trends
| Year of publication: |
2000
|
|---|---|
| Authors: | Oppewal, Harmen ; Louviere, Jordan J. ; Timmermans, Harry J.P. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 50.2000, 3, p. 245-258
|