Monochrome forests and colorful trees : the effect of black-and-white versus color imagery on construal level
Hyojin Lee; Xiaoyan Deng; H. Rao Unnava; Kentaro Fujita
| Year of publication: |
2014
|
|---|---|
| Authors: | Lee, Hyojin ; Deng, Xiaoyan ; Unnava, Hanumantha Rao ; Fujita, Kentaro |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 4, p. 1015-1032
|
| Subject: | Marketingmanagement | Marketing management | Fotografie | Photograph | Produktgestaltung | Product design | Informationsverhalten | Information behaviour | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473321