More ads more revs: A note on media bias in review likelihood

This paper analyzes the existence of a possible media bias by determining the impact of the automobile manufactures' advertisements on the probability that two leading German car magazines review their products. By accounting for a possible endogeneity bias, we find a positive impact of advertising volumes on test probabilities.

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Year of publication:	2015
Authors:	Dewenter, Ralf ; Heimeshoff, Ulrich
Published in:	Economic Modelling. - Elsevier, ISSN 0264-9993. - Vol. 44.2015, C, p. 156-161
Publisher:	Elsevier
Subject:	Media bias \| Car reviews \| Endogeneity \| Panel data

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Type of publication:	Article
Classification:	L2 - Firm Objectives, Organization, and Behavior ; L7 - Industry Studies: Primary Products and Construction ; L8 - Industry Studies: Services
Source:	RePEc - Research Papers in Economics

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