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More choice is better: Effects of assortment size and composition on assortment evaluation

Year of publication:
2005
Authors: Oppewal, Harmen ; Koelemeijer, Kitty
Published in:
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 22.2005, 1, p. 45-60
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Type of publication: Article
Source:
OLC-SSG Economic Sciences
Persistent link: https://www.econbiz.de/10006162448
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