More guerrilla marketing research : asking the right people, the right questions, the right way, and effectively using the answers to make more money
Robert J. Kaden, Gerald Linda, Jay Conrad Levinson
| Year of publication: |
2009
|
|---|---|
| Authors: | Kaden, Robert J. ; Linda, Gerald ; Levinson, Jay Conrad |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Guerilla Marketing | Marketingforschung | Umfrage | Effizienz |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 349 S. : graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7494-5547-7 ; 0-7494-5547-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004944149