More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Veronica L. Thomas; Kendra Fowler
| Year of publication: |
2015
|
|---|---|
| Authors: | Thomas, Veronica L. ; Fowler, Kendra |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 2, p. 208-223
|
| Subject: | advertising | celebrity endorsers | familiarity | repetition effects | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011305256