More than a name : an introduction to branding
Melissa Davis and Jonathan Baldwin
| Year of publication: |
2005
|
|---|---|
| Other Persons: | Davis, Melissa (contributor) ; Baldwin, Jonathan (contributor) |
| Publisher: |
Lausanne : AVA |
| Subject: | Brand name products |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 240 S. : zahlr. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 2-940373-00-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004816163