More than a name : an introduction to branding
Melissa Davis ; with a theoretical commentary by Jonathan Baldwin
| Year of publication: |
[2005]
|
|---|---|
| Authors: | Davis, Melissa |
| Other Persons: | Baldwin, Jonathan (contributor) |
| Publisher: |
London : Bloomsbury |
| Subject: | Markenführung | Brand management | Markenname | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 240 Seiten Illustrationen 30cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references and index Reprinted 2014 |
| ISBN: | 978-2-940373-00-0 ; 978-2-940447-02-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010214595