More than meets the eye : hidden messages in the attribution of human-like values to product categories
Sheng Ye, Joanne Sneddon, Anat Bardi, Liat Levontin and Geoffrey Soutar and Julie Lee
| Year of publication: |
2024
|
|---|---|
| Authors: | Ye, Sheng ; Sneddon, Joanne ; Bardi, Anat ; Levontin, Liat ; Soutar, Geoffrey N. ; Lee, Julie Anne |
| Subject: | Associative network theory | Human values | Product category values | Schema congruity theory | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-04-2022-0285 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047518