More than words : understanding how valence and content affect review value

Tong Qiao, Wei Shan, Mingli Zhang, Zihan Wei

Year of publication:	2022
Authors:	Qiao, Tong ; Shan, Wei ; Zhang, Mingli ; Wei, Zihan
Published in:	International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 105.2022, p. 1-11
Subject:	Online review \| Valence \| Content characteristics \| Perceived value \| Text mining \| Virales Marketing \| Viral marketing \| Online-Handel \| Online retailing \| Konsumentenverhalten \| Consumer behaviour \| Bewertung \| Evaluation \| Kundenwert \| Customer value \| Online-Marketing \| Internet marketing \| Social Web \| Social web

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