More the merrier!! : understanding the effect of available content choices over willingness to pay for over-the-top subscriptions
Shaphali Gupta, Pooja Shrivastava, Soniya Gupta-Rawal
| Year of publication: |
2023
|
|---|---|
| Authors: | Gupta, Shaphali ; Shrivastava, Pooja ; Gupta-Rawal, Soniya |
| Subject: | choice theory | content affinity | content choices | Hayes process | over-the-top | reviews and recommendations | subscription intention | willingness to pay | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21895 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432506