Motivating user-generated content : the unintended consequences of incentive thresholds

Liuyi He, Jifeng Luo, and Yisong Tang, Zhiyan Wu, Han Zhang

Year of publication:	2023
Authors:	He, Liuyi ; Luo, Jifeng ; Tang, Yisong ; Wu, Zhiyan ; Zhang, Han
Published in:	MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 47.2023, 3, p. 1015-1044
Subject:	Monetary rewards \| incentive thresholds \| unintended consequences \| online aesthetic medicine community \| user-generated content \| natural experiment \| Social Web \| Social web \| Kundenintegration \| Customer integration \| Leistungsanreiz \| Performance incentive \| Anreiz \| Incentives \| Virales Marketing \| Viral marketing \| Experiment

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