Motivation-based segmentation of Chinese senior travelers: the role of preferences, sociodemographic, and travel-related features
Year of publication: |
2020
|
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Authors: | Otoo, Felix Elvis ; Kim, Seongseop ; Park, Jinah |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 26.2020, 4, p. 457-472
|
Subject: | Motivation | mainland china | preference | senior tourism | segmentation | China | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people |
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