Motivation of user-generated content : social connectedness moderates the effects of monetary rewards
Yacheng Sun, Xiaojing Dong, Shelby McIntyre
| Year of publication: |
May-June 2017
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| Authors: | Sun, Yacheng ; Dong, Xiaojing ; MacIntyre, Shelby H. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 3, p. 329-337
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| Subject: | user-generated content | monetary rewards | social connectedness | motivation | Social Web | Social web | Motivation | Soziale Beziehungen | Social relations | Kundenintegration | Customer integration | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2016.1022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011695358