Motivational differences in need for smell
Usha L. Pappu, Peter T.L. Popkowski Leszczyc, Ravi Pappu and Neal M. Ashkanasy
| Year of publication: |
2023
|
|---|---|
| Authors: | Pappu, Usha L. ; Leszczyc, Peter T. L. Popkowski ; Pappu, Ravi ; Ashkanasy, Neal M. |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 2, p. 505-532
|
| Subject: | Hedonism | Individual differences | Need for smell | Odor | Odor perception | Olfaction | Scent | Sensory marketing | Smell | Utilitarianism | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Utilitarismus |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-07-2020-0503 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013502592