Motivational duality in online consumer behaviour : website usability and flow state as moderating factors
Year of publication: |
2015
|
---|---|
Authors: | Alcántara-Pilar, Juan Miguel ; Barrio-García, Salvador del ; Porcu, Lucia ; Crespo-Almendros, Esmeralda |
Published in: |
International journal of business and economics. - Taichung : Feng Chia University, ISSN 1607-0704, ZDB-ID 2573186-5. - Vol. 14.2015, 1, p. 79-104
|
Subject: | website usability | flow state | website attitude | tourist destination loyalty | Website | Konsumentenverhalten | Consumer behaviour | Benutzerfreundlichkeit | Usability | Urlaubsverhalten | Holiday behaviour | Online-Handel | Online retailing | Tourismusmarketing | Tourism marketing | Online-Marketing | Internet marketing |
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