Moving forward in service quality research : measuring different customer expectation levels, comparing alternative scales, and examining the performance behavioral intentions link
A. Parasuraman, Valarie A. Zeithaml and Leonard L. Berry
| Year of publication: |
1994
|
|---|---|
| Authors: | Parasuraman, Ananthanarayanan ; Zeithaml, Valarie A. ; Berry, Leonard L. |
| Publisher: |
Cambridge, Mass. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 54 S. |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass.. - Vol. 94,114 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004254711