Moving from customer lifetime value to customer equity
| Year of publication: |
2009
|
|---|---|
| Authors: | Drèze, Xavier ; Bonfrer, André |
| Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 7.2009, 3, p. 289-320
|
| Publisher: |
Springer |
| Subject: | Customer equity | Database marketing | Customer lifetime value | Internet marketing | Direct marketing | Customer acquisition | Customer retention | Customer relationship management |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005048574