MSME owner/manager perceptions towards the adoption of e-marketing activities in India

Tejinderpal Singh, Prateek Kalia

Year of publication:	2021
Authors:	Singh, Tejinderpal ; Kalia, Prateek
Published in:	Recent developments in individual and organizational adoption of ICTs. - Hershey, PA : IGI Global, ISBN 978-1-7998-3045-0. - 2021, p. 43-59
Subject:	Indien \| India \| Wahrnehmung \| Perception \| Online-Marketing \| Internet marketing \| Konsumentenverhalten \| Consumer behaviour

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