Multi-channel retailing and customer satisfaction : implications for e-CRM
Patricia T. Warrington; Elizabeth Gangstad; Richard Feinberg; Ko de Ruyter
| Year of publication: |
2009
|
|---|---|
| Authors: | Warrington, Patricia T. ; Gangstad, Elizabeth ; Feinberg, Richard A. ; Ruyter, Ko de |
| Published in: |
Contemporary research in e-branding. - Hershey, Pa. : Information Science Reference, ISBN 978-1-59904-815-4. - 2009, p. 280-291
|
| Subject: | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Wettbewerbsvorteil | Competitive advantage | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003778273