Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship marketing
Pradeep Kautish, Rajesh Sharma, and Arpita Khare
| Year of publication: |
2021
|
|---|---|
| Authors: | Kautish, Pradeep ; Sharma, Rajesh ; Khare, Arpita |
| Subject: | Consumption | e-tailing | emotions | online relationship | scale development | Emotion | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Messung | Measurement | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2020.1717282 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515002