Sense and sensibility in personalized e-commerce : how emotions rebalance the purchase intentions of persuaded customers
Ilias O. Pappas, Panos E. Kourouthanassis, Michail N. Giannakos and Vassilios Chrissikopoulos
| Year of publication: |
October 2017
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|---|---|
| Authors: | Pappas, Ilias O. ; Kourouthanassis, Panos E. ; Giannakos, Michail N. ; Chrissikopoulos, Vassilios |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 10, p. 972-986
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| Subject: | emotions | information processing theory | intention to purchase | online shopping | personalization | persuasion | Online-Handel | Online retailing | Emotion | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011759127