Multi-screen behavior : implications on media usage and advertising effectiveness
Lena Hoeck ; foreword by Martin Spann
| Year of publication: |
2019 ; 1st edition
|
|---|---|
| Authors: | Hoeck, Lena |
| Other Persons: | Spann, Martin (preface) |
| Institutions: | Books on Demand GmbH <Norderstedt> (publisher) |
| Publisher: |
2019: Norderstedt : BoD - Books on Demand |
| Subject: | Mediennutzung | Media usage | Multimedia | Werbewirkung | Advertising effects |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | IX, 175 Seiten 21 cm x 14.8 cm, 281 g |
|---|---|
| Series: | Electronic commerce & digital markets : ecm. - Norderstedt : BoD, Books on Demand Verlag, ISSN 2199-7608, ZDB-ID 2796631-8. - Vol. volume 10 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Ludwig-Maximilians-Universität München, 2018 |
| ISBN: | 978-3-7481-9429-3 ; 3-7481-9429-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012126072