Multi-screen behavior : implications on media usage and advertising effectiveness

Lena Hoeck ; foreword by Martin Spann

Year of publication:	2019 ; 1st edition
Authors:	Hoeck, Lena
Other Persons:	Spann, Martin (preface)
Institutions:	Books on Demand GmbH <Norderstedt> (publisher)
Publisher:	2019: Norderstedt : BoD - Books on Demand
Subject:	Mediennutzung \| Media usage \| Multimedia \| Werbewirkung \| Advertising effects
Description of contents:	Table of Contents [gbv.de] ; Description [deposit.dnb.de]

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