Multichannel integration along the customer journey : a systematic review and research agenda
Lily (Xuehui) Gao, Iguacel Melero and F. Javier Sese
| Year of publication: |
2020
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|---|---|
| Authors: | Gao, Lily ; Melero, Iguacel ; Sesé, F. Javier |
| Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 40.2020, 15/16, p. 1087-1118
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| Subject: | Congruency fit theory | customer experience | marketing mix | Multichannel integration | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Bibliometrie | Bibliometrics | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2019.1652600 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012403818