Multichannel retailing and consumer behaviour : strategy design and implementation
Manuel Sánchez-Pérez; Antonia Estrella-Ramón; Cristina Segovia-López; María B. Marín-Carrillo
| Year of publication: |
2014
|
|---|---|
| Authors: | Sánchez-Pérez, Manuel ; Estrella-Ramón, Antonia ; Segovia-López, Cristina ; Marín-Carrillo, María B. |
| Published in: |
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 2160-9802, ZDB-ID 2674414-4. - Vol. 3.2014, 4, p. 17-39
|
| Subject: | Channel Migration | Channel Performance | Customer Channel Choice | Multichannel Consumer | Multichannel Strategy | Omnichannel Consumer | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Multikanalvertrieb | Multichannel strategy | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Einzelhandel | Retail trade | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010474332