Multichannel marketing: mindset and program development

Bruce D. Weinberg, Salvatore Parise, Patricia J. Guinan

Year of publication:	2007
Authors:	Weinberg, Bruce D. ; Parise, Salvatore ; Guinan, Patricia J.
Published in:	Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 50.2007, 5, p. 385-394
Subject:	Vertriebsweg \| Distribution channel \| Internet

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