Multichannel marketing: Mindset and program development
| Year of publication: |
2007
|
|---|---|
| Authors: | Weinberg, Bruce D. ; Parise, Salvatore ; Guinan, Patricia J. |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 50.2007, 5, p. 385-394
|
| Publisher: |
Elsevier |