Multidimensional scaling and positioning
volume editor: Wayne S. DeSarbo ; contributors: Vithala R. Rao, Michel Wedel
| Year of publication: |
2017
|
|---|---|
| Authors: | Green, Paul E. ; Rao, Vithala R. ; Wedel, Michel |
| Other Persons: | DeSarbo, Wayne (ed.) ; Sheth, Jagdish N. (ed.) |
| Published in: |
Legends in marketing: Paul E. Green ; volume 1
|
| Publisher: |
Los Angeles : SAGE |
| Subject: | Paul E. Green | Marketingtheorie | Marketing theory | Multivariate Analyse | Multivariate analysis |
| Description of contents: | Table of Contents [gbv.de] |