Multigroup analysis in partial least squares (PLS) path modeling : alternative methods and empirical results
Year of publication: |
2011
|
---|---|
Authors: | Sarstedt, Marko ; Henseler, Jörg ; Ringle, Christian M. |
Published in: |
Measurement and research methods in international marketing ; 22. - Bingley [u.a.] : Emerald, ISBN 978-1-78052-094-0. - 2011, p. 195-218
|
Subject: | Internationale Marktforschung | International marketing research | Statistische Methode | Statistical method | Partielle kleinste Quadrate | Partial least squares |
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