Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results
Year of publication: |
2011
|
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Authors: | Sarstedt, Marko ; Henseler, Jörg ; Ringle, Christian M. |
Published in: |
Measurement and research methods in international marketing. - Bingley : Emerald, ISBN 978-1-78052-095-7. - 2011, p. 195-218
|
Subject: | Partielle kleinste Quadrate | Partial least squares | Statistische Methode | Statistical method | Internationale Marktforschung | International marketing research | Kleinste-Quadrate-Methode | Least squares method |
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