Using partial least squares path modeling in advertising research : basic concepts and recent issues
Jörg Henseler, Christian M. Ringle and Marko Sarstedt
| Year of publication: |
2012
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|---|---|
| Authors: | Henseler, Jörg ; Ringle, Christian M. ; Sarstedt, Marko |
| Published in: |
Handbook of research on international advertising. - Cheltenham [u.a.] : E. Elgar, ISBN 1-84844-858-9. - 2012, p. 252-276
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| Subject: | Werbung | Advertising | Wissenschaftliche Methode | Scientific method | Partielle kleinste Quadrate | Partial least squares |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009513920