Using Partial Least Squares Path Modeling in Advertising Research: Basic Concepts and Recent Issues
| Year of publication: |
2012
|
|---|---|
| Authors: | Henseler, Jörg ; Ringle, Christian M. ; Sarstedt, Marko |
| Published in: |
Handbook of research on international advertising. - Cheltenham, U.K : Edward Elgar, ISBN 978-1-78100-104-2. - 2012
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| Subject: | Werbung | Advertising | Partielle kleinste Quadrate | Partial least squares | Wissenschaftliche Methode | Scientific method |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.4337/9781781001042.00023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015529622