Multilevel Service Design: From Customer Value Constellation to Service Experience Blueprinting
| Year of publication: |
2011
|
|---|---|
| Authors: | Patrício, Lia ; Fisk, Raymond P. ; Falcão e Cunha, João ; Constantine, Larry |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, Calif. [u.a.] : Sage Periodicals Press, ISSN 1094-6705, ZDB-ID 14900695. - Vol. 14.2011, 2, p. 180-201
|