Multiple value dimensions spill-over : an experimental approach in a consumption system comprising a product and a service
Floh Arne, Monika Koller, Alexander Zauner and Christoph Teller
| Year of publication: |
July-August 2017
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| Authors: | Arne, Floh ; Koller, Monika ; Zauner, Alexander ; Teller, Christoph |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 16.2017, 4, p. 352-362
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| Subject: | Mobilkommunikation | Mobile communications | Mobiltelefon | Mobile phone | Leistungsbündel | Bundling strategy | Spillover-Effekt | Spillover effect | Kundenwert | Customer value | Kundenbindung | Customer retention | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1634 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011695123