Multiproduct quality competition : fighting brands and product line pruning
by Justin P. Johnson and David P. Myatt
| Year of publication: |
2007
|
|---|---|
| Authors: | Johnson, Justin P. ; Myatt, David P. |
| Published in: |
Pricing tactics, strategies, and outcomes ; Vol. 1. - Cheltenham [u.a.] : Elgar. - 2007, p. 250-276
|
| Subject: | Markenartikel | Brand | Mehrproduktfertigung | Multiproduct production | Produktqualität | Product quality | Produktdifferenzierung | Product differentiation | Theorie | Theory | Markenführung | Brand management | Fertigungsprogramm | Master production schedule | Produktgestaltung | Product design |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003571352