Museum communication : towards a framework for resource-holder relations management
Alfonso Siano; Mario Siglioccolo, Carmela Tuccillo; Francesca Conte
| Year of publication: |
2014
|
|---|---|
| Authors: | Siano, Alfonso ; Siglioccolo, Mario ; Tuccillo, Carmela ; Conte, Francesca |
| Published in: |
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-5007-7. - 2014, p. 151-179
|
| Subject: | Museum | Öffentlichkeitsarbeit | Public relations | Stakeholder | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Informationstechnik | Information technology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010348386