Music to the individual consumer's ears : how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?

Ran Maroely and Nira Munichor

Year of publication:	2023
Authors:	Maroely, Ran ; Munichor, Nira
Subject:	fit \| music \| musical taste \| perceived time \| personalization \| Video ads \| view time \| Musik \| Music \| Musikwirtschaft \| Music industry \| Konsumentenverhalten \| Consumer behaviour \| Werbung \| Advertising \| Werbewirkung \| Advertising effects \| Bespielte Medien \| Pre-recorded media \| Persönlichkeitspsychologie \| Personality psychology \| Werbemusik \| Advertising music

Online Resource

Check full text access |

More access options

doi.org

Check Google Scholar

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10014296405

A service of the